Mark Carbery is a UK-based consultant with expert knowledge of the automotive market and the evolving mobility landscape.
Mark’s 25 years in the car industry have centred on brand and communications but his experience goes from vehicle design and development all the way to the showroom. He’s launched two major new car brands and a global Formula 1 programme. His career has been divided equally between working in-house in international automotive companies and providing consultancy for both automotive businesses and leading agencies. With an in-depth understanding of global motor industry trends and fashions, he uses this market insight to create more impactful brand positioning and communications strategies.
Since 2001 he has worked through his own business, The Longshore Consultancy, providing companies with strategic brand communications services and market insight. Clients range from the international offices of car manufacturers, working on both communications and product, to a five-year contract with RBS advising on its automotive interests. He has also worked as an associate of international agencies in the PR, advertising and brand sectors including Bell Pottinger, M&C Saatchi, Wolff Olins and Siegel & Gale. In addition he contributes to automotive business titles.
Prior to entering consultancy he was Director of Communications Northern Europe at Michelin Tyre, with responsibility for devising the media strategy for its Formula 1 re-entry in 2001. Before Michelin he was Head of Communications at Daewoo, launching its revolutionary no-dealer retail model and customer-focused positioning which resulted in record UK market share for a new car brand. Previously he was at Toyota and helped launch the Lexus brand in the UK. Uniquely for a communications executive, at both Toyota and Daewoo he worked with engineers and designers on product prototype testing and evaluation.
He used to race cars, but is now more into food, fatherhood and keeping his stone farmhouse standing.