I combine brand communications with market insight and foresight, using knowledge of the automotive industry and brands to inform and shape strategies. I believe this gives them the intelligence and authenticity to resonate more deeply in a saturated market place. To change perception and behaviour. To find the sweet spot in the interaction between brands and audiences. To offer a sustainable competitive advantage. To manage reputations.
Why? Because the market is saturated and no-one makes a bad car any more. Premium makes are now in all market segments. Value brands have boomed. The mainstream brands are squeezed and struggling for relevance and differentiation. So today it’s all about the brand, what it says and how it appeals.
I work with a core network of exceptional close associates from design strategists to market analysts – consultants who have great experience but also cutting-edge thinking, and awards and accolades to show for it, from a an OBE to a Cannes Lion. We’ve launched cars and complete brands. We’ve advised on the design and market positioning of new models pre-launch. We’ve been the trusted partner of a global top-five bank. We’ve put together Formula 1 exploitation strategies. One of us even helped put a political party into power.
Most importantly we have a deep knowledge of the automotive market – from the electric and low carbon agenda, through product planning to the latest in design thinking, and how these things can impact on a brand and present opportunities and risks. We also have vital understanding of how the automotive world relates to the wider transport landscape, energy and the environment, creating a new and converging mobility landscape.
We can develop multi-channel above-the-line communications as easily as we can PR campaigns; research consumer attitudes as easily as consulting on product; produce live brand events as easily as corporate communications; tell stories as easily as providing strategic counsel.
Although we create and implement communications campaigns, we also provide stand-alone market insight and strategic consulting. We’re called in by companies for which the automotive and related sectors are need-to-know areas even if they’re not core. So as well as having worked with car brands from Aston Martin to Volvo we provide specialist expertise to businesses ranging from financial institutions and business services companies including RBS and Grant Thornton to intelligence providers like IHS Global Insight and communications agencies including Wolff Olins and M&C Saatchi.